General Terms and Conditions of Use

1.1. "Account": the Client's personal area on the Platform, accessible through authentication credentials (email address and password), created following the registration procedure and subsequently approved by BLUE NAVY.

1.2. "Reserved Content": all materials, documents, images, photographs, lookbooks, galleries, videos, product descriptions, price lists, commercial information, technical data, designs and any other content accessible by the Client through the approved Account on the Platform.

1.3. "Credentials": the email address and password chosen by the Client during registration, as well as any session token or authentication cookie used to access the Account.

1.4. "Registration Data": the set of information provided by the Client during registration, including at least: company name, VAT number or equivalent tax ID, contact person's details, business email address, password and any other data that may be requested.

1.5. "Newsletter": the free informational and/or promotional communication service via email, to which the Client or a visitor may subscribe on a voluntary basis and with explicit consent.

1.6. "Parties": collectively BLUE NAVY and the Client.

1.7. "Platform": the website accessible at https://bluenavyfashion.it, including all subdomains, applications and technical services connected thereto.

1.8. "Privacy Policy": the personal data processing notice provided by BLUE NAVY pursuant to Art. 13 GDPR, available at https://bluenavyfashion.it/privacy, which forms an integral part of these Terms regarding data protection.

2.1. These Terms govern access to and use of the Platform by the Client, including Account registration, consultation of Reserved Content, Newsletter subscription, use of contact forms and any other functionality made available by BLUE NAVY.

2.2. These Terms do not govern the conclusion of contracts for the sale of BLUE NAVY products, which are governed by separate commercial agreements, order confirmations and/or general conditions of sale. Consultation of price lists, product sheets or lookbooks on the Platform does not constitute a public offer within the meaning of Art. 1336 of the Civil Code but merely informational presentation addressed to professional operators.

2.3. BLUE NAVY reserves the right to modify, supplement, suspend or discontinue, in whole or in part, the Platform's functionalities, even without prior notice.

3.1. The Platform is addressed exclusively to persons acting within the scope of their entrepreneurial, commercial, craft or professional activity. Access, registration and use of the Platform by consumers is expressly excluded.

3.2. By registering, the Client declares and warrants: (i) to be acting in the exercise of an organised economic activity; (ii) to hold a VAT number or equivalent tax ID; (iii) to be of legal age and, where acting on behalf of a legal entity, to have the necessary power of representation.

3.3. The protections provided by the Consumer Code and European consumer protection directives do not apply to the relationship between BLUE NAVY and the Client.

3.4. BLUE NAVY reserves the right to refuse registration, suspend or close the Account if it considers, based on objective elements, that the applicant does not have the requirements of a professional operator.

4.1. In accordance with Art. 7 of Legislative Decree 70/2003 and Art. 2250 of the Civil Code, the following information about the Supplier is made available to the Client:

Company name: BLUE NAVY S.R.L.
Legal form: Italian limited liability company (società a responsabilità limitata)
Registered office: Via Toscana 30, 59100 Prato (PO), Italy
VAT and tax code: 02490780976
Companies Register of Prato, REA no.: PO-600929
Share capital: euro 10,000.00, fully paid in
Company status: active (not in liquidation)
Ownership: multiple shareholders
Certified email (PEC): bluenavysrl@legalmail.it
Email: info@bluenavyfashion.it

4.2. Any updates to the above information will be promptly published on the Platform and will take effect from the date of publication.

5.1. Account registration and any subsequent use of the Platform presupposes the reading, understanding and full acceptance of these Terms and the Privacy Policy.

5.2. Acceptance is expressed by the Client by ticking the checkbox declaring the reading and acceptance of the Terms and, separately, by ticking a distinct checkbox declaring specific approval of the clauses referred to in Art. 28 pursuant to Arts. 1341 and 1342 of the Civil Code. Approval of the clauses in Art. 28 by means of a separate checkbox is a condition of effectiveness of those clauses against the Client.

5.3. A Client who does not intend to accept these Terms must not proceed with registration and must refrain from using the Platform.

5.4. BLUE NAVY retains evidence of the acceptance of the Terms and the specific approval of Art. 28 clauses, together with the version of the Terms in force at the time of acceptance and the date and time of such acceptance.

6.1. Registration is free of charge and is subject to the provision of Registration Data: company name, VAT number or equivalent tax ID, contact person's name and surname, business email address, password and any other information that may be required.

6.2. The Client warrants the truthfulness, accuracy, completeness and currency of all Registration Data and undertakes to update them promptly in case of changes.

6.3. The registration procedure involves the following steps: (a) completion of the registration form and submission of Registration Data; (b) email address verification via single-use token; (c) "pending approval" status: following email verification, the Account does not yet allow access to Reserved Content; (d) manual approval by BLUE NAVY: upon positive outcome of the verification, the Account assumes "approved" status and the Client may access Reserved Content.

6.4. BLUE NAVY reserves the right, at its sole discretion, to refuse registration or not to proceed with Account approval, without obligation to provide reasons, in particular where: (i) data is incomplete, false, inaccurate or unverifiable; (ii) the applicant cannot be qualified as a professional operator; (iii) there are prior violations of these Terms; (iv) there is suspected fraudulent use; (v) any other legitimate reason.

6.5. Refusal of registration or failure to approve does not entitle the Client to any compensation or indemnification.

6.6. Each legal entity may hold a single Account, unless otherwise agreed in writing with BLUE NAVY. The Account is strictly personal, non-transferable and non-assignable.

7.1. Following completion of the registration form, BLUE NAVY sends to the email address provided by the Client a message containing a verification link bearing a single-use, time-limited token.

7.2. The Client must click the link within the validity period indicated in the message. Once this period expires without verification, the token expires and the Client must request a new one.

7.3. If the email address is not verified within 30 (thirty) days from the date of registration, BLUE NAVY reserves the right to delete the unverified Account and the related Registration Data, subject to any retention obligations imposed by law.

7.4. Only after email verification may the Account be submitted to the manual approval procedure referred to in Art. 6.3(d).

8.1. The Client is solely responsible for the safekeeping, confidentiality and proper use of its Credentials. Credentials may not be assigned, communicated or shared with third parties.

8.2. The Client undertakes to: (i) choose a sufficiently complex password; (ii) change it periodically; (iii) not use the same password on other services; (iv) immediately notify BLUE NAVY at info@bluenavyfashion.it of any suspected unauthorised access or compromise of the Credentials.

8.3. All activities carried out using the Client's Credentials are presumed to have been carried out by the Client.

8.4. BLUE NAVY adopts appropriate technical and organisational measures pursuant to Art. 32 GDPR for the protection of Credentials, including password storage via cryptographic hashing.

9.1. A Client who has lost or forgotten their password may request its reset using the "forgotten password" function available on the Platform.

9.2. Following the request, BLUE NAVY sends to the registered email address a message containing a reset link with a single-use, time-limited token. The token expires: (i) after first use; (ii) upon expiry of the validity period; (iii) if a new token is requested.

9.3. BLUE NAVY is not responsible for delay or non-delivery of the reset message due to causes beyond its control.

10.1. The Client's authenticated access to the Platform is managed via a technical authentication cookie containing a session token (JSON Web Token) named "payload-client-token". This cookie is strictly necessary for service delivery and, as a technical cookie, does not require prior consent.

10.2. The authenticated session has a limited duration. Upon expiry, the token expires automatically and the Client must log in again.

10.3. The Client may terminate the session at any time using the "logout" function.

10.4. Closing the browser does not necessarily end the session. It is therefore recommended to log out when using shared or unprotected devices.

10.5. Further information on cookies is available in the Cookie Policy at https://bluenavyfashion.it/privacy.

11.1. Access to private galleries, lookbooks and further Reserved Content is subject to Account approval pursuant to Art. 6.

11.2. BLUE NAVY reserves the right to: (i) limit, suspend or revoke at any time access to Reserved Content, including selectively for individual categories or individual Clients; (ii) differentiate access based on the type of Client, geographic area, commercial performance or other objective criteria.

11.3. Access to Reserved Content is granted to the Client on a personal, non-exclusive, non-transferable and revocable basis, limited to the purpose of commercial evaluation of BLUE NAVY products. No further licence is granted to the Client.

12.1. The Client undertakes to use the Platform exclusively for lawful purposes in compliance with these Terms.

12.2. The Client is expressly prohibited from: (a) sharing, assigning or allowing use of the Account or Credentials to unauthorised third parties; (b) scraping, harvesting, automated mining, mass indexing or automatic extraction of Reserved Content via bots, crawlers, spiders or similar tools; (c) reproducing, distributing, publishing, selling or commercially exploiting, in whole or in part, images, lookbooks, designs, trademarks or any other content on the Platform without BLUE NAVY's prior written authorisation; (d) using Reserved Content for purposes other than commercial evaluation of BLUE NAVY products, including creation of competing products; (e) attempting to circumvent technical protection measures, authentication or rate limiting; (f) introducing viruses, malware or malicious code into the Platform; (g) conducting Denial of Service attacks or abusive mass requests; (h) committing acts of unfair competition.

12.3. Violation of even one provision of this article constitutes material breach and entitles BLUE NAVY to terminate the agreement pursuant to Art. 1456 of the Civil Code, without prejudice to compensation for further damages.

13.1. All intellectual and industrial property rights relating to the Platform and its content — including photographs, videos, lookbooks, designs, models, trademarks, logos, domain names, texts, graphics, software and databases — are the exclusive property of BLUE NAVY or its licensors and are protected by Italian and international law.

13.2. Nothing in these Terms may be interpreted as granting any licence or right to use the Platform's content beyond what is strictly necessary for the permitted consultation under Art. 11.

13.3. Downloading and printing individual pages is permitted exclusively for internal commercial evaluation purposes, without the right to redistribute or transfer to third parties.

13.4. Violation of BLUE NAVY's intellectual property rights constitutes a civil wrong and, where applicable, a criminal offence.

14.1. The Client acknowledges that the information made available on the Platform — including collection details, product characteristics, price lists, commercial terms and distribution strategies (hereinafter "Confidential Information") — is confidential and constitutes BLUE NAVY's business know-how.

14.2. The Client undertakes to: (i) keep Confidential Information confidential; (ii) not disclose it to third parties without BLUE NAVY's prior written consent; (iii) use it exclusively for commercial evaluation purposes; (iv) limit access to authorised personnel bound by equivalent confidentiality obligations.

14.3. The confidentiality obligation remains in force for the duration of the contractual relationship and for 5 (five) years after its termination.

14.4. Confidentiality obligations do not apply to information that: (i) is in the public domain without fault of the Client; (ii) is already legitimately known to the Client; (iii) is independently developed by the Client; (iv) must be disclosed by law or order of a competent authority.

14.5. Violation of confidentiality obligations constitutes material breach and entitles BLUE NAVY to terminate the agreement pursuant to Art. 1456 of the Civil Code, without prejudice to compensation for further damages.

15.1. The Client, as well as any Platform visitor, may subscribe to BLUE NAVY's Newsletter by providing their email address and giving explicit consent to personal data processing for direct marketing purposes, pursuant to Art. 6(1)(a) and Art. 7 GDPR.

15.2. The subscriber may withdraw consent at any time, without needing to provide reasons: (i) by clicking the "unsubscribe" link in each communication; (ii) by sending a request to info@bluenavyfashion.it.

15.3. Withdrawal of consent takes immediate effect for future communications and does not affect the lawfulness of processing carried out before withdrawal.

15.4. Newsletter subscription and cancellation are independent of Account ownership.

16.1. BLUE NAVY undertakes to keep the Platform operational to professional diligence standards, without however guaranteeing uninterrupted, continuous or error-free availability. The Platform is provided on a "best effort" basis.

16.2. Service may be temporarily suspended or limited for scheduled or extraordinary maintenance, updates, cybersecurity needs, or for causes beyond BLUE NAVY's control, such as technical failures, telecommunications network malfunctions, cyber attacks or interruptions of third-party service providers.

16.3. To protect the Platform's integrity, BLUE NAVY applies rate limiting measures on contact, registration, login, password reset and Newsletter subscription forms. Excessive requests within a given time interval may result in temporary blocking of the source IP address.

16.4. BLUE NAVY may also adopt bot-protection tools via third-party services (e.g. Cloudflare Turnstile), described in the Privacy Policy.

17.1. BLUE NAVY reserves the right to temporarily suspend or permanently close the Client's Account, even without prior notice, in the following cases: (a) false, incomplete or outdated Registration Data; (b) violation of Arts. 11, 12, 13, 14; (c) unlawful, fraudulent or anti-competitive use of the Platform; (d) suspected unauthorised access to the Account; (e) repeated failed access attempts; (f) Account inactivity for more than 24 months, after notification and 30 days without resumption; (g) insolvency proceedings, bankruptcy or equivalent liquidation; (h) any other just cause.

17.2. In cases (b), (c) and (d) above, Account closure operates as automatic termination pursuant to Art. 1456 of the Civil Code.

17.3. Account closure entails cessation of access to Reserved Content, without prejudice to clauses intended to survive.

17.4. The Client may request Account closure at any time by writing to info@bluenavyfashion.it, without charge.

17.5. A Client whose Account has been suspended or closed may submit a reasoned review request to info@bluenavyfashion.it. BLUE NAVY undertakes to respond within 15 (fifteen) working days. BLUE NAVY's decision following review is final in out-of-court proceedings, without prejudice to the Client's right to bring proceedings before the competent court.

17.6. Retention and deletion of personal data following Account closure are governed by the Privacy Policy.

18.1. Images, photographs, videos, descriptions and technical data sheets of BLUE NAVY products on the Platform are for illustrative and informational purposes only and do not constitute a contractual offer or warranty of the exact product characteristics.

18.2. Colours, shades, finishes, fabric feel, compositions, measurements and constructional details shown on screen may differ from actual delivered garments due to technical factors or natural production tolerances inherent in the textile sector.

18.3. BLUE NAVY reserves the right to modify, replace or update collections, models, prices and availability, as well as to withdraw individual products or entire categories from the Platform, at any time without prior notice.

18.4. Final confirmation of product characteristics, availability and prices will occur exclusively at the time of the formalisation of each individual commercial order.

19.1. The Platform and Reserved Content are provided "as is" and "as available". BLUE NAVY gives no warranty, express or implied, regarding the continuity, availability, integrity, currency or fitness of the Platform for any particular purpose.

19.2. Except in cases of wilful misconduct or gross negligence and within the mandatory limits of Art. 1229 of the Civil Code, BLUE NAVY shall not be liable to the Client for: (a) indirect, consequential damages, loss of profits, loss of chance, reputational damage or loss of data; (b) Platform interruptions or malfunctions due to technical causes not attributable to BLUE NAVY; (c) damages from cyber attacks or unauthorised third-party access; (d) damages from Client's use of the Platform in violation of these Terms; (e) damages from acts or omissions of third-party service providers.

19.3. In any case where BLUE NAVY is held liable, its total liability to a single Client for any reason relating to a 12-month period shall be limited to euro 1,000.00 (one thousand/00), except in cases of wilful misconduct or gross negligence.

19.4. The Client undertakes to indemnify and hold harmless BLUE NAVY from any third-party claims arising from the Client's use of the Platform in violation of these Terms.

20.1. Neither Party shall be responsible for failure or delay in performing obligations under these Terms due to force majeure or fortuitous events, meaning unforeseeable, unavoidable events outside the affected Party's control.

20.2. The affected Party shall promptly notify the other Party of the event and take all reasonable measures to limit its effects.

21.1. Processing of the Client's personal data is carried out in accordance with Regulation (EU) 2016/679 (GDPR) and Legislative Decree 196/2003 as amended.

21.2. The Data Controller is BLUE NAVY S.R.L. Purposes, legal bases, recipients, retention periods and data subjects' rights are set out in the Privacy Policy at https://bluenavyfashion.it/privacy.

21.3. Data subjects may exercise their rights under Arts. 15–22 GDPR by writing to info@bluenavyfashion.it and may lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it).

22.1. The Client may not assign, in whole or in part, this Agreement, the Account or the rights and obligations arising therefrom without BLUE NAVY's prior written consent.

22.2. BLUE NAVY may assign the Agreement to companies within the same group or to third parties in connection with extraordinary transactions, giving the Client reasonable prior notice. Such assignment shall not prejudice the Client's rights under this Agreement.

23.1. BLUE NAVY reserves the right to amend these Terms at any time.

23.2. Non-material amendments take effect immediately from publication of the updated version on the Platform.

23.3. Material amendments will be communicated to registered Clients at the email address associated with the Account at least 15 (fifteen) days before the date of entry into force.

23.4. Continued use of the Platform after amendments enter into force constitutes acceptance of those amendments.

24.1. All communications addressed to the Supplier must be sent to info@bluenavyfashion.it or, for formal communications, to bluenavysrl@legalmail.it or to the registered office address.

24.2. Communications addressed to the Client will be sent to the email address provided during registration and are deemed validly received at the time of sending.

25.1. The nullity, invalidity or ineffectiveness of one or more provisions of these Terms shall not affect the remaining provisions, which shall continue to have full effect between the Parties.

26.1. The language of this Agreement is Italian. Any translations into other languages made available by BLUE NAVY are for courtesy purposes only; in the event of a discrepancy between the Italian version and a translation, the Italian version prevails.

27.1. These Terms and the contractual relationship arising therefrom are governed by Italian law, to the exclusion of the 1980 Vienna Convention and private international law rules.

27.2. For any dispute arising from or connected to these Terms, the Court of Prato (PO) shall have exclusive jurisdiction, to the exclusion of any other court.

27.3. The application of mandatory Italian and European consumer protection rules remains unaffected where the Client acts outside their professional capacity.